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More Americans Car Shopping Out Of Desire Rather Than Need

Honda Element at Mono Lake, California. Used by permission. Stoneman Photography, 2004

In a very interesting article from over at The Auto Channel, it appears more Americans are willing to lay down cash for a new car not because they need one, but simply because they want one.

The Auto Channel: "Vertis, a leading provider of targeted advertising, media, and marketing services, today announced the results of its proprietary Customer Focus(R) 2005: Automotive study, which reveals that the number one reason for many consumers to buy a new car is simply because they want one. For 36 percent of new car purchasers their desire for a new automobile will lead them to make a purchase within the next 12 months. "

Posted by Loyd on May 04, 2005 | 0 Comments

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