GM Targets Women Buyers

If you're female and you've ever walked onto a car lot by yourself you know that sometimes it's hard to bridge the gender gap. GM is about to change all that with a new site and literature aimed at the fairer sex.

Yahoo Finance: "General Motors recently launched its 'Women in the Driver's Seat' website to educate, inform and empower women making major automotive buying and servicing decisions.

'Women traditionally have not enjoyed the car buying and service experience,' said Cynthia Price, manager for the GM Center of Expertise Women's Market Initiative. 'We also know that women place safety as a higher priority in their purchase decision than men do and that 70% of women research on the Internet before coming into our dealer showrooms,' added Price.

The site gives readers straightforward information on buying a vehicle, servicing a vehicle and safety on the road. "

Posted by Loyd on May 06, 2005 | 0 Comments

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