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2 Brothers Named The Official BBQ Sauce Of NASCAR

This makes me hungry just reading it.

Mercury News: "Clouds of smoke pouring from open grills will have a Golden Triangle flavor for 100,000-plus NASCAR fans on hand in Charlotte, N.C., this weekend and in the future.

West Point-based 2 Brothers, which entered the highly competitive grilling market in January 2004, has been named the official barbecue sauce of NASCAR, a distinction that company officials and marketers say will be a boon to the company.

'The NASCAR audience is dead on our demographic,' said 2 Brothers President Mike Reilly from his car as he drove from Atlanta to Charlotte for this weekend's All-Star Challenge.

He was taking 30 cases of the sauce for sampling by race fans this weekend.

'We're in the South. If we don't know barbecue, who does, Reilly said."

Posted by Loyd on May 20, 2005 | 0 Comments

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